CLAREGATE PRIMARY SCHOOL
School Logo | School Website | School Values | Letterheads
Claregate Primary School commissioned us to refresh and redefine their visual identity, following the appointment of a new Headteacher and a renewed vision for the school.
The aim was to create a brand that better reflects Claregate’s child-first, ambitious approach — one that feels welcoming, positive and full of opportunity, while giving the school a stronger and more consistent identity across everything from signage and stationery to digital platforms.
We completed brand new designs for the following:​
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Logo
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School Website
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Photography
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Letterheads, Document Templates and Compliment Slips
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ID Cards
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Lanyards
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Printed Mugs
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School Values Graphics
LOGO DESIGN
After meeting with the Headteacher in person, the direction for Claregate’s new logo quickly became clear.
With a strong vision established from the outset, we were able to work collaboratively and efficiently, developing the initial ideas into a distinctive identity that captured the school’s personality, values and ambitions.
CHARACTER DESIGNS
One of the main briefs from the school was to encapsulate the school motto 'Inspire today, tomorrow...'. The Headteacher had a vision of graphics of school children, from various walks of life, in any profession/role that they could dream of being in!
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We quickly began sketching ideas before we settled on a design style that nailed the brief.
There were 5 character designs initially. However, the school asked us to expand the collection to 13!
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The professions that you can see the children in are: Builder, Graduate, Military, Astronaut, Nurse, Firefighter, Referee, Athlete, Teacher, Chef, Veterinarian, Singer and Police!
SCHOOL VALUES GRAPHICS
Alongside the new logo, Claregate also asked us to develop a set of graphics for their school values. Each value was paired with a child character representing a different profession, helping to bring the values to life in a way that felt engaging, aspirational and easy for pupils to connect with.
The illustrations were designed to feel consistent with the wider brand while reinforcing the message that every child should feel encouraged to think ambitiously about their future.
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DOCUMENT DESIGNS
We also developed a suite of branded stationery and document templates to ensure Claregate’s new identity remained consistent across everyday communications.
This included a letterhead, portrait and landscape document templates, and a compliment slip — giving staff a flexible set of professional materials that could be used across a wide range of school correspondence.
LANYARDS
PRINTED MUGS
STAFF ID CARDS
We also supported Claregate beyond the design stage by managing the production of their new branded materials. From printing staff ID cards in-house to working with trusted suppliers for lanyards, mugs and other branded items, we handled the process from start to finish.
This gave the school a single point of contact and ensured the new identity was applied consistently across both digital and physical touchpoints.
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WEBSITE DESIGN
We began the website project by meeting with the Headteacher to understand their vision, priorities and what they wanted the new site to achieve.
This gave us a clear understanding of the school’s personality and helped us establish a direction that would complement the refreshed brand while making information simple and accessible for parents, pupils and the wider community.
To give the website a more authentic and personal feel, we visited Claregate to capture a library of professional photography across the school.
The images focused on pupils, staff, learning environments and everyday school life, helping us showcase the welcoming atmosphere and child-first approach at the heart of Claregate.
Using the new visual identity and photography, we developed initial website design concepts that brought the Claregate brand into a digital environment.
These drafts were shared with the school for feedback, allowing us to work collaboratively with the team to refine the layout, imagery and content until the design accurately reflected their vision.
Once the design and content had been finalised, we built and launched the completed website. The result is a modern, engaging and easy-to-navigate platform that brings together Claregate’s new identity while giving the school a professional digital presence that can continue to grow alongside them.
The Claregate project brought together brand identity, illustration, print and digital design to create a consistent and confident new look for the school. By working closely with the Headteacher and wider team throughout the process, we were able to develop a visual identity that feels modern, welcoming and ambitious, while keeping pupils at the centre of the brand. The result is a flexible identity that now runs consistently across Claregate’s communications, materials and website.
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Get in touch with us to discuss how we can bring your branding ideas to life!